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Research papers

M.M.I.S- From information to action

A MMIS still is a sensitive, fragile plant. There is a need to cultivate it properly, unless we do not want to take the risk, that the fascination, which came along with the idea to install a MMIS, turns into frustration. So, my critical attitude is...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Werner Retzlaff
January 25, 1984
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Citation

Retzlaff, W. (1984a, January 25). M.M.I.S- From information to action. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/m-m-i-s--from-information-to-action


Research papers

A planning language

This paper is to be a personal memoire with acknowledgements for the title to Iverson and to Alexander, Ishikawa, and Silverstein. It is in no sense a review of SRI's position on either Strategic Planning, or for that matter Market Research. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John B. O'Mulloy
June 15, 1983
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Citation

O'Mulloy, J. B. (1983a, June 15). A planning language. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-planning-language


Research papers

How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated

The city of Lahti offered a site for a new hotel in a city where there was already overcapacity of hotel rooms, and where the prospects of natural growth of tourism did not encourage construction of any new capacity. However, one of the local hotels...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Reino E. Routamo
June 15, 1983
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Citation

Routamo, R. E. (1983a, June 15). How the possibilities for new market-segments for a planned hotel in Lahti, Finland were investigated. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-the-possibilities-for-new-market-segments-for-a-planned-hotel-in-lahti-finland-were-investigated


Research papers

New challenges to market researchers (German)

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers-german-


Research papers

New challenges to market researchers

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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Citation

Alpers, H. (1982a, June 15). New challenges to market researchers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-challenges-to-market-researchers


Research papers

Method and realisation of market research for the development of new products in the technical field

The paper describes, which basic requirements are necessary in order to be able to apply market research to product development too. In the understanding of market research as an instrument of marketing there have to be changes, at which the most...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Bernd Stulz
October 1, 1981
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Citation

Stulz, B. (1981a, October 01). Method and realisation of market research for the development of new products in the technical field. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/method-and-realisation-of-market-research-for-the-development-of-new-products-in-the-technical-field


Research papers
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Citation

Grunewald, A. (1980a, June 15). Keynote address on opinion polls. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/keynote-address-on-opinion-polls


Research papers

Introduction

The book reproduces and comments on a selection of ESOMAR papers. They have been chosen to represent the most useful research methods and the most illuminating case histories.

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Simon Broadbent
June 15, 1980
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Citation

Broadbent, S. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-1945


Research papers

The future of market research products and markets

This theoretical paper analyses and forecasts the future of market research methods (products) such as survey research, qualitative research or model building research as well as the future of market research applications (markets) such as consumer...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Jagdish N. Sheth
June 15, 1979
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Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets